Google Massacre, despite its lurid language, it actually quite a good product. I found it most useful as a primer in how to use Google Adwords.

Google Adwords changes fast and many of the guides you can buy are now, sadly, out of date. And succeeding at Adwords becomes more difficult as Google continually add subtle enhancements to its service but don’t tell you much about how to implement them.

Google Massacre goes through everything, starting with how to set up an account, through all the essential things you need to know (but which Google doesn’t tell you) to some pretty advanced techniques. There are three volumes of text, some of it pretty fast-paced.

The assumption in Google Massacre is that you are an affiliate marketer and there is a fair bit of guff in there about how to sell as an affiliate (which I’ve seen done better), but the lessons in it about Adwords are worth it whatever your business.

This product is fine for beginners. Just don’t get too irritated by all the macho references to massacres, violence, scalping and slaughter!

See Google Massacre here.